For Presenters

Our Inclusion Philosophy

As you prepare and share your presentation or facilitate a session, please keep these values in mind, so every participant feels seen, respected, and welcome.

• Diversity of Identities: Our JCC and JCC Camp staff and ProCon 2025 participants reflect many races, ethnicities, cultures, faiths, beliefs, practices, family structures, and life experiences. Please be mindful to create a space in which all feel represented and valued. o    Avoid generalizations (e.g., about family structure, cultural background, or religious observance). Instead, use open language that invites many perspectives.
• Disability-Inclusive Language: Use people-first language (e.g., “a person with a disability”), and avoid euphemisms, including “differently abled,” “challenged,” or “specially abled.” Choose clear, respectful terms that highlight the person, rather than define them by a disability. o    
  • Consider sharing a brief physical description when introducing yourself, to support those with visual disabilities or those who may not see the speaker clearly (e.g., “I’m a white woman with curly red hair, wearing a blue shirt”)
• Dignity and Agency: Avoid language that suggests victimhood (e.g., “suffers from,” “afflicted by,” or “confined to a wheelchair”). Preferred language focuses on a person’s lived experience, such as “uses a wheelchair.”
• Gender Inclusion: Use gender-neutral language whenever possible, such as “everyone,” “folks,” “participants,” or “y’all” rather than “guys,” “ladies,” or “ladies and gentlemen.”
  • If you feel comfortable, consider modeling inclusive gender practice by sharing your pronouns when you introduce yourself (e.g., “Hi, I’m Rachel, she/her”) 
• Global Community: JCC Association includes agencies across the U.S. and Canada, and participants may also join from Israel and beyond. Whenever possible, use broad terms like “community” or “global” instead of “national” or “American,” unless you are referencing something specific.
• Language Access: Explain acronyms and translate Hebrew or other non-English words or phrases the first time you use them. This practice helps everyone understand the conversation.
• Curiosity and Care: When in doubt about language, choose terms that prioritize respect and dignity. A posture of curiosity and openness goes a long way.

About the JCC Movement

With roots dating back to 1854, the JCC Movement comprises an affiliated network of more than 170 Jewish Community Centers and Jewish Community Camps (JCCs and JCC Camps), JWB Jewish Chaplains Council® (JWB), and JCC Association of North America, all of which collaborate and partner in numerous ways to enrich Jewish life in communities across the United States and Canada.

A few facts and figures:

• Largest Employer on North America’s Jewish Landscape: The movement is the continent’s largest and most expansive platform for Jewish engagement and the largest employer on the North American Jewish landscape, with approximately 12,000 full-time professionals, 23,000 part-time staff, and 20,000 seasonal summer staff.
• Economics and Engagement: JCCs and JCC Camps drive an economic engine that totals $1.6 billion annually, with 1.5 million people—one million Jews and half a million friends and neighbors from beyond the Jewish community—who engage with JCCs and JCC Camps each week, both in person and online.

About JCC Association

JCC Association is the connector behind the scenes—supporting, strengthening, and celebrating the work of JCCs and JCC Camps across the continent.

Here’s how we help move the movement:

• We strengthen Jewish life by offering professional development, identity-building experiences, and Israel engagement opportunities—including through ProCon and JCC Talent.
• We equip the field with tools and services to deliver outstanding educational, cultural, social, recreational, and Jewish programs to their communities.
• We support early childhood educators at hundreds of JCCs and JCC Camps, helping to serve 35,000 young children and their families.
• We guide lay leaders with governance resources to help volunteers and executives partner effectively in leading their JCCs and JCC Camps.
• We invest in professional growth, offering meaningful career pathways and leadership development to ensure excellence in our workplaces.
• We collaborate widely—with federations, movements, and mission-driven partners—to amplify the reach and voice of the JCC field.
• We bring strategy to life, offering support in performance metrics, branding, and shared resources that help JCCs thrive.
• We celebrate Jewish identity through experiences, including the JCC Maccabi Games® and JCC Maccabi Access—the largest organized Jewish sports events in North America.
• We honor our roots through JWB Jewish Chaplains Council®, supporting Jewish military life and advocating on behalf of Jewish chaplains and service members. We’re proud to power the JCC Movement—together with you.

About JCC Movement Lingo

Every movement has its language—and ours helps keep us connected.

As you prepare your ProCon 2025 materials, here are a few notes on how we refer to our agencies and the field. These small choices help reflect who we are, and what we’re building together.

Use these tips for slides, session descriptions, and anything you’re sharing on-site or online.

• We are “JCC Association of North America” and “the JCC Movement.”
• On second or later references, “JCC Association” and “the movement” often are used.
• We do not use the article “the” before the words “JCC Association,” nor to we refer to the organization as JCCA or the JCCA.
• JCC Camps refers to the 24 overnight camps that are part of the JCC Movement and is most often used together with JCCs: JCCs and JCC Camps.

Presentation Tools

Let’s keep the look and feel as connected as the content. 

Use these logos and slide templates as you build your ProCon 2025 presentations—they’re designed to reflect the energy, clarity, and spirit of the conference.

Need support? Reach out to Joanne Harmon, JCC Association’s Chief Marketing Officer, at [email protected].
 

• Review the ProCon 2025 Branding Summary Sheet and Color Guide
• Download headers and logos available in EPS, JPG, PNG formats.
  • ProCon 2025 Headers
  • ProCon 2025 Logos
• PowerPoint Template