Yes, my job title is the Director of Marketing but that responsibility doesn’t fall on my shoulders alone. As I participate in some compelling sessions here at the conference, I would like, in the spirit of cross-marketing across our JCCs that program directors and executives could also participate in conversations about building our brand in our respective communities, communicating social purpose or the importance of social media. While I am at the helm of managing our brand identity, I know full well that most everything we do impacts a customer’s experience and therefore marketing is a team effort. The conversation our camp director has with a prospective camp family has a much more powerful impact versus the camp brochure. The way a member is greeted when they enter the JCC before a workout can set the tone for their experience that day. And a clean building speaks volumes about the pride we take in our work.
We are in the business of creating experiences for our members and guests. Those experiences need to be meaningful. At our JCCs, we all touch a members experience and therefore everyone needs to ponder more of what the marketing directors are fleshing out daily…how can we best communicate who we are and what we do?
I look forward to bringing these discussions back to my center. I hope that my colleagues will engage theirs too. After all we are all marketers.
Sandra Kenoff | JCC of Central NJ