The 2011 JCCA Conference has been a very surreal expereince for me. I have been in the JCC field for almost 15 years now. My first JCCA conference was when I was 23 years old and the Teen Director for my JCC. I am amazed how much the field has changed over the years, but am releived that the core values still remain. The concern of the welfare of the Jewish peoplehood and the members of our community has not changed, but how we go about serving them and bring community has. No longer can we expectt them to come to the building just because we are the JCC. That is a thing of the past. WE have to engage the members through new methods of communication (like facebook, twitter, and other socail media tools) build relationships and conversations that will carry the individuals into our building. Instead of building community inside our traditional wall,we now have to expand these walls to include social media if we want to engage the next generation of JCC users.
Jennifer Lewis | Merage JCC