The Membership and Engagement Track is intended for JCC professionals whose primary responsibility is developing and implementing strategies to engage the Jewish community in meaningful ways with the JCC, membership being primary among them. Topics are likely to include models of membership, retention, onboarding, engagement beyond membership, stewardship and promotions. The Membership and Engagement Track has a reputation for being among the most fun-filled and welcoming, and 2019 will prove to be no exception.
Membership & Engagement Job Track Leader: Brian Soileau | Terrace Level Consulting LLC, New Orleans
Brian was employed by the New Orleans JCC in multiple roles including sports & wellness director and assistant executive director, supervising fitness, youth sports, aquatics, database management, membership and marketing for 12 years. Previously, Brian worked for JCC Association of North America for four years, serving as the sports & wellness and membership consultant. He visited more than 80 JCCs in the U.S. and Canada, providing staff training in sales, program development, customer service, data and database management, and member engagement.
Session Title # 1: Membership Directors Round-Robin
Description: The JCC membership directors Listserv is one of the most active, filled with interesting topics that generate a lot of discussion and answers. Starting with the topics creating the most “buzz,” we’ll have a round-robin of membership directors making short presentations of what their JCCs do really well where membership is concerned.
Session Title #2:The Power of Engagement (joint with Fitness)
Description: If you want to keep JCC participants around for a long time, and even more importantly, if you want to help them reach their goals, harnessing the “power of engagement” is vital. Engaging them at the J facility should not be left to chance. It should happen by design, carefully thought through, and planned out. This workshop will review the framework for creating an environment where your participants will thrive, exhibit a strong sense of belonging, commitment and loyalty.
Session Title#3: : J-Response—JCC Strategies to Respond After a Crisis
Description: Learn from the story of the New Orleans JCC in the aftermath of Hurricane Katrina. What change can you effect immediately? What are things you need to be aware of that take place over the long term? Learn about disaster response planning and how to balance the recovery at work and at home all at the same time.
Session Title # 4: Coaching for Service Excellence (Joint Session with Fitness Track)
Speakers: Christopher Laurin, Director of Marketing Communications, HSG, General Manager, Quebec Region and Tonya Faganely, Vice President, Eastern Canada, Health Systems Group
Description: This program transfers essential skills to managers, supervisors and team leaders for assisting and encouraging employees to excel at serving the customer. Methodologies for establishing motivating, non-negotiable performance standards and systems for tracking and measuring performance are the focus of this workshop. You will gain the tools and techniques required to achieve and maintain high levels of service excellence.
Session Title # 5: How It Begins is Key to How it (Hopefully Never) Ends: Onboarding and Retention Best Practices
Description: Like many things in life, how something begins is often key to how well something goes or ends. Start very well, and those first impressions can sustain membership for a long time. Botch the onboarding—and say bye-bye. We’ll look at the onboarding and retention procedures of successful JCCs and discuss best practices to create an exceptional membership experience right from the start.