Each agency may submit up to one (1) entry per category except for category A (Programmatic Excellence) where each agency may submit up to two (2) entries. Following these guidelines, a JCC may submit up to six (6 ) program entries in total.
A. Programmatic Excellence – What programs have your agency developed that are succeeding in a competitive marketplace in terms of quality and value? In what ways do these programs project a sense of connection to the community? (You may submit up to two (2) entries in this category—one per sub-category below.)
- Arts and Culture
- Community Outreach and Engagement
- Day Camp
- Early Childhood Education and Family Engagement
- Jewish Living and Learning
- Overnight Camp
- Social Responsibility
- Sports and Wellness
B. Attracting and Retaining the Best Staff—How has your agency recruited, trained, and developed a strong and effective staff team in all or any of the following areas?
- Orientation and training, ensuring that staff members understand their roles and responsibilities, building a sense of team
- Mentorships, staff development
- Compelling opportunities for professional growth
- Nurturing a strong connection to the Jewish mission/values of the agency, to Israel, and to the Jewish people
- Employee Recognition
C. Visionary Management—How has your agency developed a blueprint for financial and operational well-being in any or all of the following:
- A strategic or business plan that includes operational objectives
- Effective program revenue plans
- Overall financial resource development
- Capital planning
- Membership models
- Investment and endowment plan
D. Marketing and Communications – Strategic Execution:
- Whether launching a new program, sharing a promotion, or simply ensuring regular communication with your membership, these efforts are only as successful as the strategies they are built upon. This award is meant to examine how JCCs plan their marketing and communications. How are data science or Benchmarking being used to influence the approach? Is your JCC using specific strategies for individual media platforms? How are you segmenting for individual audiences? Are you seeking only a one-sided outreach, or are you creating dialogue and shared experiences? Show us your tried and true plans, or your revolutionary thinking, but either way these strategies must have clear methodology and a measured return to be a winner in this category.
- All submissions should include: objectives, strategy, tactics, ROI/metrics of success, and any materials needed to support the strategy, intent and outcomes.
E. Marketing and Communications – Innovative Media and Methods:
- Innovation is not simply placing a brochure on a website, sharing a post, or making a T-shirt. This award seeks to showcase the diversity of ideas from JCCs, whether big or small—how your JCC is thinking out-of-the box and evolving new approaches, or is using traditional methods in new and unexpected ways? This category’s submissions should share all that apply—budget breakers, juice-box budgets, masterful designs, guerilla tactics and even creative flops—but all entries must be pioneering, or unique, or experimental—that’s what counts. All media and platforms are open for submission, from print, to digital, to sidewalk chalk, and skywriting. If a submission is part of a larger campaign, the entire campaign may be shared with emphasis on the area of focus.
- All submissions should include: objectives, strategy, tactics, ROI/metrics of success or successful failures, and all that represents the perspective of the innovation used.