The Membership and Engagement Track is intended for JCC professionals whose primary responsibility is developing and implementing strategies to engage the Jewish community in meaningful ways with the JCC, membership being primary among them. Topics are likely to include models of membership, retention, onboarding, engagement beyond membership, stewardship and promotions. The Membership and Engagement Track has a reputation for being among the most fun-filled and welcoming, and 2019 will prove to be no exception.
Membership & Engagement Job Track Leader: David Posner, Vice President, JWB Jewish Chaplains Council | Community Consultant | Director, Strategic Performance
Provides primary consultation services to JCCs. Directs all aspects of the Jack, Joseph and Morton Mandel Center for Excellence in Leadership & Management related to organizational excellence, and provides assistance to JCCs in strategic thinking and planning. Oversees the activities of JWB Jewish Chaplains Council. Develops Biennial and Professional Conference content, and serves as JCC Association liaison to continental groups on security matters.
Session Title # 1: Membership Directors Round-Robin
Description: The JCC membership directors Listserv is one of the most active, filled with interesting topics that generate a lot of discussion and answers. Starting with the topics creating the most “buzz,” we’ll have a round-robin of membership directors making short presentations of what their JCCs do really well where membership is concerned.
Session Title #2:The Power of Engagement (joint with Fitness)
Description: If you want to keep JCC participants around for a long time, and even more importantly, if you want to help them reach their goals, harnessing the “power of engagement” is vital. Engaging them at the J facility should not be left to chance. It should happen by design, carefully thought through, and planned out. This workshop will review the framework for creating an environment where your participants will thrive, exhibit a strong sense of belonging, commitment and loyalty.
Session Title#3: How It Begins is Key to How it (Hopefully Never) Ends: Onboarding and Retention Best Practices
Description: Like many things in life, how something begins is often key to how well something goes or ends. Start very well, and those first impressions can sustain membership for a long time. Botch the onboarding—and say so long. We’ll look at the onboarding and retention practices of several high-performing JCCs to understand what they do—and why they do it—to create an exceptional membership experience right from the start
Session Title # 4: Understanding the (Not So) New Competition
Description: It wasn’t so long ago that JCCs concerned themselves with big-box fitness centers as their primary competition, at least in fitness-driven membership. And while some still remain powerful alternatives, it is the presence of boutiques, places like SoulCycle, OrangeTheory and CrossFit, that now capture the attention, and dollars, of fitness users. In this session, we’ll understand this not-so-new competition and strategies JCCs can use to leverage consumer interest in them.
Session Title # 5: In Search of Harmony: The Membership Director as JCC Chief Culture Officer
Description: How many times do you find yourself needing to adjudicate some incident, interaction, or misunderstanding before it spirals out of control? How many times have you wanted greater common sense among you members, users and staff with how they treat one another? After hearing some examples of good practice in this area, we’ll work on drafting some guidelines to the kind of culture you wish you had in your JCC—and the Jewish values that could possibly inform them.