Amazing things happen when JCC marketing folks come together at Professional Conference.
We learn that we’re not alone, that we have challenges in common, and that we share an umbrella brand that’s bigger than any single JCC.
The Marketing job track will build on this dynamic with a line-up of inspiring sessions that provide new insights in digital strategy and content execution—ideas that can be applied to the everyday workings of a JCC marketing department. Over four days, we will get smarter, grow together and connect as a cohort.
Marketing Job Track Leader: Michael Rowland, Marketing Consultant
Provides support and consultation to JCCs in all areas of marketing.
Session Title #1: How JCC Marketing Professionals Get It Done
Description: We’ll use our first session in the marketing track to learn how our peers in other JCCs have solved difficult problems to achieve successful outcomes.
Session Title #2: Is There a Digital Marketing Co-op In Your Future?
Description: Learn how the New York JCCs’ digital marketing co-op can afford state-of-the-art technology at a shared cost, and how you can join it
Session Title #3: Energizing Your Facebook Community
Description: A session with Facebook’s community strategist on how your JCC can take advantage of the latest developments on the social media network.
Session Title #4: How Do I Market a Jewish Place To Non-Jews
Description: A community marketing expert shares innovative ways of tackling the question that’s in the back of everyone’s mind
Session Title #5: How JCC Marketing Professionals Get It Done—Again and Again
Description The daily routine can all too easily descend into the same old same old. We wrap up the marketing track by cross-examining the mundane bits of our job and devising new solutions.