Learn the newest concepts, unique approaches, and strategies that will affect your everyday activities as well as those who use your fitness center. Share insights from fitness, sports and wellness professionals—your peers and colleagues—as well as learn new strategies and techniques from industry leaders.
You’ll leave with the ability to tell your JCC’s story to the right people in the right way so that you get them in the door—and keep them coming back. You will go home with new ideas and the tools to make it happen. Most importantly, you will meet and spend time with the others who do what you do and have the opportunity for an open exchange of ideas.
Fitness/Sports & Wellness Job Track Leader: Steve Becker, Vice President, Health and Wellness Services
Consults with sports and wellness staff about programming and facilities. Oversees programs and services for health and wellness, including Discover @ the JCC, DiscoverCATCH, and Lenny Krayzelburg-JCC Swim Academy. Educational coordinator for Sports and Wellness conferences, and preferred vendor contact for sports and wellness-related vendors.
Session Title #1: Ask the Experts
Description: After a brief icebreaker, a panel of JCC Association fitness and membership consultants will discuss the best practices they have learned from their JCCs and their visits to the field: How to best use your current space for programming, partnering with inclusion to offer personal training, swim lessons, sports classes and other programming to this cohort, onboarding – creating a true partnership with your membership department, staffing models for your JCC, Personal Training and other programming pricing, discounts, promos are just a handful of the topics that will be covered.
Session Title #2: The Power of Engagement
Description: If you want to keep JCC participants around for a long time, and even more importantly, if you want to help them reach their goals, harnessing the “power of engagement” is vital. Engaging them at the J should not be left to chance. It should happen by design, carefully thought through, and planned out. This workshop will review the framework for creating an environment where your participants will thrive, exhibit a strong sense of belonging, commitment and loyalty.
Session Title #3: Scripts for the Non-Sales Person
Description: Most personal trainers will admit that they are not great at sales. In this session, we will redefine what a “sale” is and how you can increase the number of clients by employing both verbal and nonverbal communication tactics. We will reference a few studies including the “power of influence” and what we can learn from a master pickpocket!
Session Title #4: Coaching for Service Excellence
Description: This program transfers essential skills to managers, supervisors and team leaders for assisting and encouraging employees to excel at serving the customer. Methodologies for establishing motivating, non-negotiable performance standards and systems for tracking and measuring performance are the focus of this workshop. You will gain the tools and techniques required to achieve and maintain high levels of service excellence.
Session Title #5: How to attract and develop talented personal trainers
Description: The single most important component to any health club as it relates to its users is the customer experience. Through personal training/coaching we are able to drive premium dues and maximize retention. One of the biggest problems in the fitness industry is trainer attrition. This session will help you attract and develop talent and keep that talent as you forge a team focused on the customer experience. This will lead to a better overall culture, enhanced member results, and increased profits.