Amazing things happen when JCC marketing folks come together at Professional Conference.
We learn that we’re not alone, that we have challenges in common, and that we share an umbrella brand that’s bigger than any single JCC.
The 2017 Professional Conference marketing track will build on this dynamic with a line-up of inspiring sessions that provide new insights in digital strategy and content execution—ideas that can be applied to the everyday workings of a JCC marketing department. Over four days, we will get smarter, grow together and connect as a cohort.
Marketing Job Track Leader: Michael Rowland, Marketing Consultant
Provides support and consultation to JCCs in all areas of marketing.
Marketing Job Track Sessions
Crisis communications for JCCs
Sunday, 1:45 – 3:45 pm
Sara Brady, CEO/President of Sara Brady PR
Learn from one of the leading crisis communications specialists in America: what to do, and not to do, when bad things happen.
Connecting with Millennial Families
Monday, 2:15 – 3:45 pm
Josh Greenberg, Vice President at Edelman Communications
Harlan Loeb, Global Practice Chair: Crisis & Reputational Risk, Edelman Communications
New insights into the JCC’s key target audience from the world’s leading independent PR/communications firm.
Reinventing the marketing department and starting over with a clean sheet
Monday, 4:00 – 5:30 pm
Robert Burko, President, Elite Digital Agency, Toronto
Lessons from the JCCs of Greater Toronto.
Mobile First in a Multi-Screen World
Tuesday, 3:15 – 5:00 pm
Michael Wiggins, National Brand Manager, ReachLocal
Strategies for acquisition, activation, and retention.
Aligning camp marketing and JCC marketing
Wednesday, 10:15 – 12:00 pm
Aaron Greenberg, Senior Consultant for Day Camp Initiatives, JCC Association
Michael Rowland, Marketing Consultant, JCC Association
Steve Levy, Director, Marketing & Communication, JCC Chicago
Jamie Lake, Manager, Program Marketing, JCC Chicago
Who runs camp marketing: camp professionals or marketing professionals? This joint job track session will help create a collaborative marketing culture that delivers better results throughout the year.